Design with purpose.

Wrapping soup cans in vinyl from my dad’s sign shop and selling them to my classmates in 3rd grade—until a teacher shut me down—could very well have been the start of BCco (shortened from Baldwin Creative Co.), and my passion for design and entrepreneurial journey. I’m majorly a visual thinker, a perfectionist to a fault, and have a passion to make all things around me beautiful and functional. My junior year of college while majoring in graphic design, I felt a pull towards interior design as well. Now planning to double major, I registered for a class; but on the first day found out that class required weekly papers. Yeah, that’s a #nofromme. Visual learner, remember? I dropped the class.

BCco was founded in 2020 as a side hustle. By 2024, I decided to take the leap and make it into my full-time passion project, growing from a graphic design shop into a full-service branding, marketing, and design agency. Along the way, I couldn’t resist dipping back into interior design. Interior and graphic design share so many of the same principles—balance, color, harmony, and more. I believe the spaces we’re in day to day affect how we feel and behave, and I’m passionate about blending psychology and design to create thoughtful, beautiful experiences that people can truly enjoy.

Today, BCco has been divided into Baldwin Creative for branding and marketing, and Baldwin Studio for interiors and home. BCco is all about ingenuity, transparency, quality, and collaboration. I’m fortunate to work with incredible clients and talented contractors who share my love for thoughtful, impactful design. Whether we’re building a brand from scratch or designing a space that tells your story, we’re here to bring your vision to life.

Kayla Baldwin, Designer & Founder

Kayla Baldwin
Designer & Founder

Timeless interiors tailored to your unique style.

Our interiors and home division, Baldwin Studio, creates spaces unique to your style, budget and priorities. Whether it's a one-room transformation or a complete new home construction, we balance function and form to create spaces that are not only beautiful but also practical. Our designs are crafted to stand the test of time, ensuring that your space remains as stunning and functional years from now as it is today.

  • 2D Layouts and Space Planning

    Kitchen Cabinet Layout

  • Anything that is relatively permanent: Flooring, Countertops, Hardware, Lighting, Paint, etc.

  • We source furniture and make recommendations, and you purchase.

  • Arranging furniture, decor and accessories.

Creating the Ultimate Brand Experience

Our branding and marketing division, Baldwin Creative, connects businesses with their ideal audience. We craft strategic brand identities, develop compelling content, and create marketing solutions that drive engagement and growth. From custom logos to social media strategy, we deliver personalized, results-driven services that help brands stand out with authenticity and purpose.

  • Logo Design, Naming, Brand Strategy, Brand Guidelines

  • Print: Brochures, Flyers, Posters, Business Cards, Stationery, etc.

    Packaging

    Digital

  • Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC Online Advertising (Google Ads, Social Media Ads)

  • Magazine Ads, Newspaper Ads, Direct Mailers, Billboards, Trade Show Displays, Signage Solutions

  • Media Strategy, Media Buying (TV, Radio, Print, Digital), Media Placement

  • Consumer Research, Market Analysis, Competitive Analysis, Campaign Planning

  • Event Branding, Event Promotion, Spatial Design & Setup, Sponsorships

Brands we’ve worked with.

  • Her creative vision helped us to build our brand around our new name and logo. She was helpful and responsive when we wanted to make edits. We couldn’t be happier with the results, her work is beautiful!

    Leah Geisler, Director
    Forward Health Foundation

  • Kayla is incredibly talented and equally great at collaboration. She offers great insight and ideas to bring your vision to life.

    Kathy Pavek, Marketing Consultant
    Coldwell Banker® Northwoods Realty

  • We have worked with Kayla on various projects over the years from initial start up branding to full on marketing plans. Her communication is excellent, she is timely on her delivery of her work and she always comes through with the image we are trying to portray. I would recommend her to anyone regardless of how big the project is. Big, medium, small. Doesn't matter. She's always on point.

    Brett Beckfeld, Realtor
    Coldwell Banker® Northwoods Realty

  • The brand guide Kayla included with the logo is very professional and makes it easy to understand what to use and where to use it. I also liked how she was informative and gave reasoning for certain design decisions. Thank you for your work! We love our new logos!

    Jenna Jaspersen, Owner
    The Homestore Design Studio & Showroom